Boutique Chic in Vegas

pg 024 1 150x150 Boutique Chic in Vegas

One of the gorgeous RUMOR suites

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Rooms at the Rumor Hotel, which opened this month, have an intimate, hip decor

Travel agents selling Las Vegas to clients on a tighter budget—and a taste for something new and different, or maybe a little quieter—may want to get acquainted with The Siegel Group. Founder and President Stephen Siegel has created a new category of Vegas lodging, what he calls “boutique chic retreats.”

According to Siegel, the Las Vegas landscape has changed; business is different and the old paradigm of building bigger no longer works. Today, it is about being different and unique.

And so The Siegel Group, a Las Vegas and Los Angeles-based hotel, real estate and business development company, is launching five distinctive boutique hotel properties in the city: Rumor (opening this month), The Artisan, Gold Spike Hotel & Casino, Oasis at Gold Spike and The Resort on Mount Charleston. Travel agents can call The Siegel Group (702-947-8330) for information on all five hotels.

“We have created a new niche product not available in Las Vegas, but there are people who want it,” says Siegel. He acknowledges that he’s going against the grain in a city where bigger usually means better. And with rack rates ranging from $99 per night and up, his “value” hotels find themselves competing against deals being offered by the mega resorts in town. But, he says his hotels are about more than low price. “We want to create an experience that feels exclusive, comfortable, relaxed and has great value.”

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